Dr. Kirby is the President of Kirby Marketing Solutions, Inc., a firm she founded that specializes in social marketing research and strategy development for organizations that are doing work that benefits society.
Dr. Kirby’s has worked for over 20 years in social marketing and health communication for public health programs. She is well known for her innovative approaches to audience research. Since founding KMS she has led several state, national, and local branding projects, including the award winning Kansas public health branding effort – Healthy People Build Strong Communities. Most recently she developed audience segment profiles for binge drinking for the National Institutes of Alcohol Abuse and Alcoholism using an innovative technique for merging government and private sector data. She led the development of Stand2gether: for healthy ♥ relationships, a teen dating violence prevention social marketing effort, tested using Facebook. During her last years at CDC Dr. Kirby led CDC’s first brand development project, which was used to describe the agency’s work for almost a decade. In her spare time she teaches social marketing and health communication at UCLA.
She has spoken at well over 50 conferences, and authored book chapters, and peer-reviewed articles about social marketing and health communication. In 1993, Dr. Kirby earned her Doctoral and Masters’ degrees in Public Health at the University of South Carolina School of Public Health concentrating in social marketing and health communication.
Her professional career started in commercial marketing management with Southern Bell in 1980, after earning her Bachelor’s in Business Marketing at the University of Alabama.
Kirby Marketing Solutions